The Hague · Founded 2024
Kites, ocean, purpose
We ride kites across the world. Every jump, every wipeout, every perfect run — that's our life. We're obsessed with water sports, obsessed with performance, obsessed with pushing limits.
When a kite reaches the end of its life, when it's been tested beyond its limits and finally retires, most brands throw it away. We saw a problem with that. All that engineered material, all that history, all that story — destined for the landfill.
So we started TACK. We collect end-of-life kites. We clean them. We study them. And we craft them into premium puffers that perform as hard as the people who wear them.
Every jacket you wear carries the story of the kite it came from. The patches, the fading, the wear — that's not damage. That is authenticity. That is proof this piece lived. That is your story now.
Every decision starts with what's best for the water. Not profit. Not trends. The ocean that gave us everything.
Kites that flew real sessions. Material that earned its place. We don't add new plastic to the world — we repurpose what's already in it.
Premium technical materials. Limited runs. Designed for a lifetime — not a season. If it carries the TACK name, it was made to outlast trends.
Professional riders push these materials to their absolute limits on the water
End-of-life kites are sourced responsibly and prepared for transformation
Engineered into premium puffers with technical precision and care
You become part of the story. Keep it alive. Make it yours.
I grew up on the water in South Africa. Kitesurfing wasn't just a sport — it was life. I'd watch incredible gear get thrown away after one season, and it broke my heart.
I moved to The Hague to be in one of the world's best kitesurfing spots. And that's where the idea hit me. Why waste what could become something legendary?
TACK started with a simple belief: the best materials deserve a second life. The stories these kites carried deserve to be worn. The ocean deserves better than landfills.
Every TACK jacket is a small rebellion against throwaway culture. It says you don't have to choose between looking incredible and doing good.